Always Target The Right Metrics
insights from Mehmood Hanif
Keeping track of your results, ongoing metrics, and campaign benchmarks are all vital to the overall health of your marketing strategy, as well as individual campaigns. They not only allow you to keep a clear picture of where you are, but also of where you want to be.
“Your content marketing campaigns can result in your favor only when your strategy is focusing on the right metrics. The metrics are the guiding beacons for content marketers as it allows them to have a clear understanding of what area of the strategy needs more focus and efforts, and how they should mold the strategy accordingly.”
Using a platform like eMerge makes it easy to not only track your key metrics and tailor your content continuously as your campaigns continue to run. Don’t let another campaign run without having something in place to track your key metrics, it will make developing your ongoing strategy so much easier.