Hitch A Ride quick tip from Toni Newman "Hitchin' a Ride is about borrowing someone else's buzz. It's about finding easy and innovative ways for your brand to piggy-back on something that your customers are already [...]
Focus On Branding Over Sales advice from Gary Vee "The best advice I can give anyone aspiring to build a well-known personal brand is to hold off on monetizing their audience for as long as possible. [...]
Why Are We Doing This? from smart cookie Amanda Anderson Some of the best marketing advice I have received came from a book on operations. The Goal by Eliyahu M. Goldratt, states that the most critical [...]
Follow The Money advice from Jacqui Chew A manager once said to me "follow the money." I didn't fully appreciate the meaning then and this is my interpretation now. Marketing needs to drive revenue. Depending on [...]
Emotion Matters marketing thinking from Mike Templeman If your marketing doesn't evoke an emotion, you've failed. Instead of starting in the weeds, start with the emotion you want to illicit, then work back from there.
The Customer's Perspective marketing advice from Scott Williford Focus on the problem you solve, not the services or product you offer. Too often marketers want to talk about themselves and what they offer when they should [...]
Start Small smart thinking from Seth Godin To create something great (or eventually huge), start extremely small. "My suggestion is, whenever possible, ask yourself: What's the smallest possible footprint I can get away with? What is [...]
Everything Is A Remix advice from Chase Jarvis Amplify your strengths rather than fix your weaknesses. Chase Jarvis, CEO of CreativeLive and one of the most commercially successful photographers in the world, discussing his thoughts on how to [...]