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Recent Goodies Just for You

Getting The Word Out

Getting The Word Out quick tip from Seth Godin "For some, this is the holy grail of marketing. If only more people knew what you know. If only they were aware of what you have to [...]

Hitch A Ride

Hitch A Ride quick tip from Toni Newman "Hitchin' a Ride is about borrowing someone else's buzz. It's about finding easy and innovative ways for your brand to piggy-back on something that your customers are already [...]

It’s Not About You

It's Not About You advice from Neha Verma 'It's not about you'. "I heard this a while back and it has been stuck in my head ever since. And to be honest, it makes sense. Marketers [...]

Why Are We Doing This?

Why Are We Doing This? from smart cookie Amanda Anderson Some of the best marketing advice I have received came from a book on operations. The Goal by Eliyahu M. Goldratt, states that the most critical [...]

Follow The Money

Follow The Money advice from Jacqui Chew A manager once said to me "follow the money." I didn't fully appreciate the meaning then and this is my interpretation now. Marketing needs to drive revenue. Depending on [...]

Emotion Matters

Emotion Matters marketing thinking from Mike Templeman If your marketing doesn't evoke an emotion, you've failed. Instead of starting in the weeds, start with the emotion you want to illicit, then work back from there.

The Customer’s Perspective

The Customer's Perspective marketing advice from Scott Williford Focus on the problem you solve, not the services or product you offer. Too often marketers want to talk about themselves and what they offer when they should [...]

Start Small

Start Small smart thinking from Seth Godin To create something great (or eventually huge), start extremely small. "My suggestion is, whenever possible, ask yourself: What's the smallest possible footprint I can get away with? What is [...]

Archive

It’s Not About You

February 13th, 2019|Comments Off on It’s Not About You

It's Not About You advice from Neha Verma 'It's not about you'. "I heard this a while back and it has been stuck in my head ever since. And to be honest, it makes sense. Marketers [...]

Why Are We Doing This?

February 12th, 2019|Comments Off on Why Are We Doing This?

Why Are We Doing This? from smart cookie Amanda Anderson Some of the best marketing advice I have received came from a book on operations. The Goal by Eliyahu M. Goldratt, states that the most critical [...]

Follow The Money

February 9th, 2019|0 Comments

Follow The Money advice from Jacqui Chew A manager once said to me "follow the money." I didn't fully appreciate the meaning then and this is my interpretation now. Marketing needs to drive revenue. Depending on [...]

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