Don’t Just Write For Your Prospects
wisdom from Marketing Consultant, Donna Duncan
Many people write their content strategy with only their best prospects and customers in mind. While you absolutely should be creating content for people who need your products and/or services, they are not your only audience. You should also be trying to garner the attention of webmasters and social media influencers because they help you earn exposure, back-links, and visitors – all key ingredients to online success. Learn who else is creating helpful content in your field, and try to identify ways you could leverage each other’s strengths and expertise to grow both your businesses.