Ensure Your Reviews Are Credible
marketing advice from digital marketing expert Chas Cooper
Online reviews have become increasingly more important for businesses – especially smaller, local businesses who rely on those reviews to bring in new customers. What many businesses fail to do is actively request reviews from their customers to keep the positive reviews fresh and prevalent online. In fact seventy seven percent of consumers will disregard reviews that are months, or even weeks old. Digital marketing expert, Chas Cooper, has some recommendations on how keep your business’ reviews fresh.
“To avoid this mistake, local businesses should make it a standard practice to encourage every customer to write a review every day. This will boost the quantity of reviews – making the average star rating more believable to consumers – and it will also make sure there are always a few reviews that are recent enough to influence consumer buying decisions.”