Focus On Delivering Value
a content tip from Sarunas Budrikas
Nobody needs one more blog or email in their inbox, unless it delivers great value. Don’t copy others. Find your own unique voice. It doesn’t need to be a full-blown content marketing strategy, to begin with. Just pick a narrow target audience and start the conversation with them through one of the public channels. For example, your FAQ list is a great place to get blog ideas from. Another great way to engage with your prospects is to answer the questions your industry or product avoid the most. Be honest and focus on long-term.