Have A Clear Idea Of Your Brand
marketing tips from Laura Kloot
It seems like a no-brainer, but you would be surprised how often businesses will rush to build a marketing strategy without answering some very simple questions. Once you have the answers, developing your strategy and content becomes so much easier, like Laura Kloot of Outbrain points out here.
“Before starting the work of building a content strategy, there are two basic but very important questions that every small business owner must answer: “who am I, and who are my potential customers?”. Ask yourself, what’s my business all about? Why do we do what we do? What’s different or special about us? What are our goals? Then, turn the tables and take a deep look at your target audience. What are their pains? Their interests? Where do they hang out online? What information are they looking for? The better you know yourself and your customers, the better and stronger your content strategy will be.”