Never Underestimate The Power Of Localized Marketing
advice from Grant Van Der Harst
Not everyone starts off as a national brand. Most businesses started from scratch, and did so at the local level, building themselves up from there. That’s why it is so important not to miss the customer base that is all around you, even if your business is strictly online.
“Encourage your customers to put their money where their house is and shop locally. Whether this is taking out an advertisement in the local or regional newspaper or running campaigns that are specifically conceptualized to gain local attention, localized marketing helps to spread the word of your business in the local and surrounding communities. Like ripples in a pond, your reputation for quality services or products starts to spread to wider regions.”