Optimize Your Email Campaign With Personalized Videos
advice from Troyauna Williames-Boyd
Video is a fantastic way for you to share a lot of really valuable content in a format the your audience will love to engage with. There’s no denying it, people love watching videos online, so for your next big announcement try creating some personalized videos that you can share out to your customers and leads to get them excited.
“Email campaigns are a very effective way to market to potential customers. Businesses capture email addresses and contact information from website visitors to advertise to them directly in their email inbox. Although this impersonal method is very popular, businesses that personalize the messages have seen increases in both response and conversion rates.”
Using a platform like eMerge makes it easy to share your videos online through email campaigns and social posts, as well as follow up with performance reports to see how folks are engaging with your content.