Set Goals As A Foundation For Your Marketing Strategy
insights from Marijana Kostelac
Marketing is lost without first setting goals for where you want to be. After all, if you start a journey not knowing where you want to go, how will you know when you arrived? Having goals in place should be the first thing you think through when developing a marketing strategy.
“The best content marketing strategies are driven by goals. Most commonly, these will be geared towards one of these: brand awareness, lead generation, or sales. With goals as the foundation, it’s much easier to come up with content formats and topics.”
If your goal is to increase your brand awareness, look at formats like blogs and videos. If your goal is lead generation then developing things like demos, case studies, tutorials, and more in-depth blog posts will be your friend. By setting goals first you will know where to focus your time and resources.