Target Website Visitors With Social Ads
advice from Ian Cleary
Remember how you looked up those shoes last week and now you see ads for them everywhere you go online? That’s retargeting. And with retargeted leads being a 10x more likely to click your ads, and 70% more likely to convert, there’s no reason to not use this in your marketing strategy!
“It takes a lot of time and effort to attract visitors to your website. When you do attract relevant visitors, it’s important to maximize the potential of that visit even after they leave your website. There are now great retargeting options where you can follow your website visitors to other sites like Twitter and Facebook, and encourage them to take further action.”
Retargeting ads are a very powerful tool in marketing, and always yield better results than your standard online ad. Social media has gotten on board with these types of ads and you can start maximizing your ad spend by retargeting website visitors to increase their engagement.