The 79/21 Rule
social tips from Gary Veynerchuk
“If You Are Not Diversifying Your Social Media Strategy,
You’re Vulnerable” – Gary Vee
In his article, Gary Vee does a great job laying out his strategy for focusing on the hottest social channels that matter to him, and the other channels that he needs to be on anyway. He calls it the “79/21 Rule”.
“Most people who are on social spend 100% of their time on the hottest platform, and only put in about 70% effort into it. I spend about 80% of my time on the hottest platform, go as hard as I possibly can on it, and spend 20% of my time getting a feel for everything else. I call it the 79/21 rule, just to be a little different.”