You Must Personalize Your Message
“Today’s marketing is all about personalization, and that means you absolutely must segment your audience and customize your content for each segment. Your segments could be based on many different criteria, but I would suggest either geographic location/neighborhood or homeownership life cycle. Create multiple email newsletters and each segment would receive the one that is personalized for them.”
Use a marketing platform like eMerge to easily segment your audience for drip campaigns, newsletters, and other personalized content.