Good Intent Wins In A Transparent World wisdom from Gary Vee In a world with all these social networks, everything is transparent. Everything you do is captured - with YouTube, Facebook, Instagram, Snapchat, Twitter, etc. Every [...]
Building Your Lists... Naturally tips from the minds at eMerge What is a natural, organic list? A natural, organic list is made up of people who have opted in to receive information from you and your [...]
Getting The Word Out quick tip from Seth Godin "For some, this is the holy grail of marketing. If only more people knew what you know. If only they were aware of what you have to [...]
Hitch A Ride quick tip from Toni Newman "Hitchin' a Ride is about borrowing someone else's buzz. It's about finding easy and innovative ways for your brand to piggy-back on something that your customers are already [...]
Focus On Branding Over Sales advice from Gary Vee "The best advice I can give anyone aspiring to build a well-known personal brand is to hold off on monetizing their audience for as long as possible. [...]
It's Not About You advice from Neha Verma 'It's not about you'. "I heard this a while back and it has been stuck in my head ever since. And to be honest, it makes sense. Marketers [...]
Why Are We Doing This? from smart cookie Amanda Anderson Some of the best marketing advice I have received came from a book on operations. The Goal by Eliyahu M. Goldratt, states that the most critical [...]
Follow The Money advice from Jacqui Chew A manager once said to me "follow the money." I didn't fully appreciate the meaning then and this is my interpretation now. Marketing needs to drive revenue. Depending on [...]
Emotion Matters marketing thinking from Mike Templeman If your marketing doesn't evoke an emotion, you've failed. Instead of starting in the weeds, start with the emotion you want to illicit, then work back from there.
The Customer's Perspective marketing advice from Scott Williford Focus on the problem you solve, not the services or product you offer. Too often marketers want to talk about themselves and what they offer when they should [...]
