Develop A Solid Brand Identity
Develop A Solid Brand Identity advice from Chandler Prohl Make sure you have a brand identity in a place that clearly communicates what your business has to offer to ensure you stand out in the [...]
Forge A Truly Irresistible Offer
Forge A Truly Irresistible Offer a tip from Adomas Baltagalvis Before anything else, every small business should create an offer that is so unbelievably good that people would feel bad for not grabbing it. If you're [...]
Share Your Business’ Media Coverage
Share Your Business' Media Coverage advice from Michelle Garrett "I advise clients to share any and all media coverage generated through public relations on their social media platforms. This amplifies the earned media and helps them [...]
Post Engaging Memes To Build Your Community
Post Engaging Memes To Build Your Community a tip from Tom Corson-Knowles Whether the memes include movie quotes or pictures of cute babies, they work wonders when it comes to getting fans to like, comment, and [...]
Connect With Your Local Community Online
Connect With Your Local Community Online a tip from Avinash Chandra Geotag your posts and promote your offers keeping the local population in mind. Target local holidays or events and encourage local people to engage with [...]
Stay Professional
Stay Professional a tip from Chrissy Bernal Do not immediately DM someone who follows your page/profile with a message pitching your services or products to them. That's one of the easiest ways to turn off your [...]
Don’t Rush Your Social Media Marketing Strategy
Don't Rush Your Social Media Marketing Strategy advice from Alaina Stevenson Take the time and effort to run each social media channel. Create and schedule your content to make sure you regularly post content. Simply setting [...]
Be Aware Of The Timeliness Of Your Content
Be Aware Of The Timeliness Of Your Content advice from Megan Carriker Be savvy about the lifespans of your posts across channels. The lifespan of a Facebook post is somewhere around three hours, whereas a Tweet [...]
Be Open To Trying New Ideas
Be Open To Trying New Ideas advice from Michelle Faulds Don't assume that your customers want to see text posts explaining a special offer every day. Also, don't assume that they want memes and viral content [...]
Plan, Schedule, & Adjust
Plan, Schedule, & Adjust a tip from Nataliya Lee Plan out at least two weeks' of high-quality social media content that best interests your audience. Then schedule posts using a scheduling app (Hootsuite, SproutSocial, etc.). Avoid [...]