Track Your Results advice from Ashley Orndorff "Use an ESP (email service provider) and your tracking problems are solved – it comes included with the service, and they usually have tools to help you with Q&A [...]

Keep It Short & Sweet tip from Beth Bridges "Email Marketing: Think about it from their perspective. They don't have a lot of time to read, so [use a] short message. Clients also like to know [...]

Choose Your Email Address Carefully tip from Victor Clarke "You should do everything possible to ensure your prospect's experience with your company is a positive one. Do this by making your marketing personal. Personal means that [...]

Nurture Your Customer Relationships wisdom from Jessica Jobes "Your email newsletter is a good resource for nurturing customer relationships and sending qualified traffic to your website. To unlock this potential, create a regularly scheduled email to [...]

Send A Welcome Email insights from Carrie McIlveen "Welcome customers to the program. Use a welcome email series to invite customers into the sales funnel. Demonstrate your brand's excitement to have a new subscriber by offering [...]

Lay Out Your Goal For Your Campaign hot tip from Ricky Garvey "The first thing you must do before initiating any email marketing campaign is to lay out your goal. Are you looking to reconnect with [...]

Forge An Emotional Connection With Your Customers wisdom from Dr. Frank Farrelly "For small businesses, I believe it is crucial to create an emotional connection with your customers. We are a small dental practice, so our [...]

Do A/B Split Testing advice from Brianna Bell "My favorite email marketing tip is A/B testing. No matter how many best practices you read, there’s no solution better than responding to how your customers respond to [...]

Monitor Your Bounce Rate a tip from Nick Brennan "The best tip I can provide regarding email campaigns is to closely monitor your bounces, both hard and soft. One of the biggest risks anyone sending mass [...]

Don't Forget To Add Real Value a tip from Whitney Blankenship "No matter why you're sending your customers an email, your purpose should be crystal clear: to add real value. With all the email marketing automation [...]