Tailor Your Content For The Audience's Interests, Not Your Own wisdom from Bonnie Harris "My favorite email tip is to remember when writing the email, that the content should tailored to your audience's interests, not your [...]

Create A Concise, Attention-Grabbing Subject Line advice from Alli Williams "My favorite tip when creating an email marketing campaign is to pay close attention to the details, namely the subject line. This is the first thing [...]

Give Subscribers Something They Can't Access Through Any Other Platform hot tip from Genni Threet "Email is the highest converting medium so it's important to retain and grow your subscriber list. An effective way to reward [...]

State Your Purpose Within The First Two Sentences advice from Nicole Stelmar "The email recipient shouldn't have to wait until the second paragraph to know why you're emailing them. Make your purpose clear within the first [...]

Make Sure Your Email Is Mobile-Friendly advice from Yoav B. Guttman "No matter who you are or what your business is, a majority of your readers will be looking at your email on a mobile device. [...]

Get More Social a tip from Joel Razi Lutfiyya "Invite subscribers to follow you on social media platforms or join your group. Adding social media icons linked to your profiles inside an email isn't a direct [...]

Segment Your Email Database a tip from Liza Viana "One of the first things you should do before sending another email is to segment your database on factors like: whether they have purchased from you before, [...]

Include A Call To Action wisdom from Tiffany Barry "Always, always, always include a call to action in your email. It doesn't have to be a button, though that’s best, but it should be located above [...]

Use Personalization In Your Emails insights from Brianna Vallesky "Many email marketing tools allow you to pull a contact's name or even company into the subject line of an email, which really grabs their attention. Even [...]

Use The Right Email Marketing Software For Your Business hot tip from Maggie Aland "There are hundreds of email marketing software available today. It's important to find one that fits the needs of your business. For [...]