It’s easy….select a meeting location (your office, a local coffee shop, etc), define the objective (ie. our team is going to answer your toughest questions about the current state of mortgage rates), invite your local [...]

Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention. Therefore, you need a compelling elevator pitch. If you successfully [...]

Tony Robbins once said that “the quality of your questions determines the quality of your life.” Asking the right questions and being truly curious is an important life skill regardless of what you do, what [...]

Once you have a decent customer base, you can start a loyalty or referral program that will help increase sales with a smaller investment. Not only does the loyalty program help you retain your old [...]

Giving back to the local community, or supporting an important cause, is a great way to show the human side of your business while at the same time generating some additional free marketing. Press releases [...]

Not every lead will turn into your customer on first contact (only 2% typically do!), so it’s important you keep in front of that prospect so you can have the opportunity to reach them when [...]

The day-to-day of running your business can be fast paced, varied and fun. But, it is also a constant and chaotic struggle, a juggling of disparate issues that need attention and decisions to be made [...]

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite [...]