Host a Meetup Event (Once It’s Safe)
Whatever type of business, if there’s a storefront and somewhere to sit, then you can host a gathering (once things are safer, of course). It makes sense if the focus of the meetup relates to [...]
Live Stream From Your Workplace
Audiences expect to connect with brands online in as real a format as possible. Live streaming through media like Facebook Live or Periscope give small businesses a free way to interact with current and prospective [...]
You Can Afford to be Generous (Advice from Derek Sivers)
The #1 most important mindset to start with, underlying everything, before engaging in communication with a customer or client, is that your business is secure. Even if it’s not, you have to feel that it [...]
Hire Creative Professionals
Delegating and outsourcing work is a vital part of any business’s success. It’s common to feel like you can do everything on your own as an entrepreneur, but the reality is you simply can’t. According [...]
Transition
As we transition into new normals, we want to make sure you have a smooth set of songs to help ease your mind as you develop new norms and new habits. Transition is a collection [...]
Create ‘Characters’ for your Target Audience
Many people make the mistake of generalizing their audience too much or simply guessing who it might be and then churning out content that they hope will resonate with the masses. Marketing experts will tell [...]
Making Memorable Memes
These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. And honestly, who doesn't love a [...]
Your Customers Define Your Brand
Your customers are defining your brand through their conversations. "Today it's harder to keep on top of these conversations. Conversations about our brand are happening everywhere, and with the Internet as the great equalizer, it [...]
YouTube Success
If you do not have a YouTube channel, you are missing out. Google owns Youtube and wants to deliver featured videos in their overall search results. Do not let creating videos intimidate you. Even [...]
Get Local with Keywords
Optimize the content of your website to target the local real estate market of your area, not just for the SEO boost, but also to provide helpful information for those searching for a home. The [...]