Being selective means not trying to be on every social media channel. After all, your prospects aren’t on all channels, all the time. Determine which channels give you the best ROI. Once you know where you want to make an impact, dive deep. Get involved in this tiny community and pitch in. The best way to get immediate attention is to help others. How can you (or your company) help others? Make this your first story, so you signal your belief in the community over your own self-interests.