Data never lies. You can take important and serious decisions when you have meaningful marketing data. Collect data by tracking your blog posts, emails, landing pages and social media campaigns using tools like Google Analytics. [...]
“What never changes is the power of repetition and frequency. Don’t worry about putting too much out there. You can’t put too much out there.” - Ted Jenkins, CEO of oXYGen Financial, Inc. Offer prospects something [...]
The biggest mistake most marketers make when marketing is believing more channels + more messages = more conversions. Even if 'til now this has proved right for your company, it doesn’t have to dictate your [...]
Did you know that 91% of Google users never look past page 1 when searching for something? At a time where basically every market is increasingly competitive, there is an incredible challenge to make sure [...]
“Do you or your team spend hours brainstorming what you think customers want based on past behavioral data? Stop wasting your time. Ask for input straight from the source. From that point forward, use on-hand [...]
“Content marketing is all about finding the topics where you have unique insights that can be shared in creative ways that allow you to demonstrate your expertise to prospective customers. I recommend planning your content [...]
“Nothing has driven more customers and revenue to our business than our company blog. The biggest mistake I see when small businesses create content is they try and sell instead of help. You should write [...]
Blowing your own horn is fun, but that’s not what your customers care about. They don’t have the time or patience for fluff. They want to know the facts, and they want to know them [...]
“Know the difference between a content marketing strategy and a content strategy. Your content marketing strategy focuses on the why. You need to think about why you are creating the content and why the content [...]
Ali Hassan of ThroughPut, inc. has some unique insights on the types of bottlenecks that businesses face when they experience growth. In his article with Entrepreneur Magazine he outlines some of the common bottlenecks that [...]
