Avoid Repeating Ineffective Marketing Tactics

advice from marketing consultant, Alexander Lewis

“Avoid repeating marketing tactics that fail to generate leads or sales for your business. This sounds like common sense, but many small businesses don’t track the returns of their marketing efforts properly, which leads to needless time and energy spent on campaigns that aren’t resulting in sales. Some digital tools like Facebook Ads and Google Ads offer methods for tracking what campaigns directly contribute to sales.

You can also use these tools to split test your campaigns. This lets you compare how different headlines or pictures perform when compared to a similar campaign. If one performs better than the other, use the stronger campaign moving forward.”

By |2019-06-10T20:57:01+00:00June 17th, 2019|Daily Dose of Marketing Awesomeness|