Be Aware Of The Timeliness Of Your Content

advice from Megan Carriker

Be savvy about the lifespans of your posts across channels. The lifespan of a Facebook post is somewhere around three hours, whereas a Tweet is somewhere around 25 minutes, although this changes as platforms keep changing their algorithms.

You need different cadences for different channels and to be mindful of those different audiences (a post on LinkedIn at one time of day will reach a very different group compared to a post on Facebook at another time of day).

By |2019-03-22T17:57:45+00:00March 24th, 2019|Daily Dose of Marketing Awesomeness|