Be Open To Trying New Ideas
advice from Michelle Faulds
Don’t assume that your customers want to see text posts explaining a special offer every day. Also, don’t assume that they want memes and viral content every day. Try using a social media planning calendar where you mark in a post style (e.g., Viral Content, Product/Service, Industry News, Giveaway/Offer) for every day of the week.
Next week, switch them up to other days for freshness. At the end of the week, boost the post with the best organic engagement. At the end of the month, use the best performing post as inspiration to design an ad for a Facebook or Instagram Ad campaign.