Be Selective And Post Less Often
tips from John Rampton
More isn’t always better. In fact, research suggests that in some cases, posting too often to Facebook may actually results in fewer clicks per post.
According to data collected by the folks at Coschedule, the optimal number of times to post on Facebook is dependent on your total number of fans. For instance, pages with less than 10,000 fans get 61% fewer clicks if they post 60+ times/month rather than just five or less times.
Based on this data, Coschedule recommends the following: “The biggest takeaway here is this: Don’t overwhelm your customers with content on Facebook, and be selective about what you’re publishing. Rethink your Facebook marketing strategy. Spend more time crafting better Facebook posts, and less time crafting a lot of Facebook posts.”