One great way to market real estate is to simply become an expert in your niche. When you’re an expert, you’ll command authority. You won’t need to sell, you’ll simply be attracting buyers to you. This clearly doesn’t happen overnight nor does it happen easily, but it does happen over time.
Ensure that you share lots of useful content and that you set yourself up as an expert. Don’t try to come off as someone who knows more than they do. Always be investigating and learning, then share those things with the world through the proper social media channels, and eventually people will look to your advice and you’ll attract more and more buyers and sellers this way.