Do not immediately DM someone who follows your page/profile with a message pitching your services or products to them. That’s one of the easiest ways to turn off your new connection. Also, do not play [...]

Plan out at least two weeks’ of high-quality social media content that best interests your audience. Then schedule posts using a scheduling app (Hootsuite, SproutSocial, etc.). Avoid scheduling your posts at random times of the [...]

Personalization and prompting user response can go a long way in the success of your social media marketing. Use a tone or language that your target buyer personas can relate to, and convey messaging with [...]

If you’re a small business starting out using social media, I would really suggest that you only stick to a couple of platforms to begin with. This will allow you more time to focus on [...]

People hate impersonal brand spam content that’s just there to hoard likes and comments. Stop chucking promo links in all your posts. Social storytelling doesn’t have a bunch of promo links and CTAs in them. [...]

Think about where your audience is, and focus on the top one or two platforms where they spend their time. Consistency shows your audience that you’re active, and builds brand recognition over time.