“It’s really hard not to be distracted by the things you think you should be doing, or that you see other businesses doing, and focus in on what actually matters to your chosen business day [...]

Don’t neglect all those email addresses you’ve managed to capture through your networking!   Email marketing campaigns are an easy and affordable way to stay in touch with your audience, leads and customers.  Your email marketing [...]

Business cards give you a quick way to exchange information and they can lend some credibility and professionalism, too. You can meet potential clients, vendors, or even employees pretty much anywhere, so you want to [...]

“How, you ask, can you always be networking? I give to receive. With every interaction — online and offline — I look for opportunities to help others out, ranging from introductions to valuable connections to [...]

Think of all the examples of great service you’ve encountered. Free refills of coffee. Letting you use the toilet even if you’re not a customer. Extra milk and sugar if you need it.  An employee [...]