One big component in marketing real estate online is to build a free offer to collect those lucrative email addresses. What you’ll come to notice is that the most popular real estate agents and real estate websites have free offers that pop up a short time after you visit the page.
These free offers help to collect email addresses. However, the offer needs to be good enough and you need to have enough established authority for users to give up their email addresses. What will you build? Will it be a free report? Maybe it’s 10 tips on how to market real estate online or how to stage a home or something similar to that. Decide what it is and create it.