Build Local Business Visibility With Question Research
brand advice from marketing guru, Ann Smarty
For local businesses, making sales requires being visible on search engines. Google offers the option of answering questions on its platform as a way of increasing visibility. Marketing Guru, Ann Smarty, shares how you can make the most of this tactic for your business.
Question-based queries help guide your content strategy and dominate Google’s featured snippet top spot, so it’s important to have a full understanding of what your customers and prospective customers are asking. Here are some of the best question research tools available, and the steps required to help you increase your local search visibility.
With new technology, new ways of searching, and new tools processing data, your optimization strategy should innovate. Question research is one of those newer tactics that should become part of your search optimization routine.