Build True Partnerships
advice from Ashley Mitchell
Have you looked at other businesses
for possible partnership opportunities?
Ashley Mitchell has some great advice for developing partnerships with other businesses so that you
can work together creatively to offer more value to your customers.
“Find like-minded, noncompeting businesses in your area with a similar target market and figure out a creative way to work together. The key is to make it unique while also easily executable on both sides. Think about your company and the business you are partnering with – what makes you both stand out? How can you tie those things together in a synergistic way to leverage the customer base of both businesses in an authentic way? The best partnerships tie the brands together seamlessly in the consumers’ eyes.”