The Right Words Matter
The Right Words Really Can Add $10,000 to the Sales Price According to a Zillow study earlier this year, the word “luxurious” added 8.2% to the sales price of lower-tier homes for sale. Among higher-tier [...]
The Power Of The Email Newsletter
A key activity to building relationships is delivering a consistent, monthly email newsletter. Through email marketing platform like eMerge, it has never been easier to create and distribute your own email newsletter. Segment your past, [...]
Go beyond the basic listing
You’re a smart cookie, so we know that you are sharing your listings across email and social media. But don’t stop with just the basic listing! Expand the listing (and lifestyle) experience by digging into [...]
Getting People To Click
One of the great things about online marketing is that you can include links to drive traffic to your listings, recruitment information, open house invitations, etc. Here are some ideas to dress up your links [...]
Host a Meet-Up
It’s easy….select a meeting location (your office, a local coffee shop, etc), define the objective (ie. our team is going to answer your toughest questions about the current state of mortgage rates), invite your local [...]
Have Your Elevator Pitch Ready
Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention. Therefore, you need a compelling elevator pitch. If you successfully [...]
Master the Art of Asking
Tony Robbins once said that “the quality of your questions determines the quality of your life.” Asking the right questions and being truly curious is an important life skill regardless of what you do, what [...]
Create A Customer Loyalty / Referral Program
Once you have a decent customer base, you can start a loyalty or referral program that will help increase sales with a smaller investment. Not only does the loyalty program help you retain your old [...]
Leverage Feel-Good Equity With A Press Release
Giving back to the local community, or supporting an important cause, is a great way to show the human side of your business while at the same time generating some additional free marketing. Press releases [...]
Use Automated Follow-Up Emails To Stay In Touch
Not every lead will turn into your customer on first contact (only 2% typically do!), so it’s important you keep in front of that prospect so you can have the opportunity to reach them when [...]