Stay Professional
Do not immediately DM someone who follows your page/profile with a message pitching your services or products to them. That’s one of the easiest ways to turn off your new connection. Also, do not play [...]
Plan, Schedule, Adjust.
Plan out at least two weeks’ of high-quality social media content that best interests your audience. Then schedule posts using a scheduling app (Hootsuite, SproutSocial, etc.). Avoid scheduling your posts at random times of the [...]
Make Your Touches Personal & Interactive
Personalization and prompting user response can go a long way in the success of your social media marketing. Use a tone or language that your target buyer personas can relate to, and convey messaging with [...]
Don’t Spread Yourself Too Thin
If you’re a small business starting out using social media, I would really suggest that you only stick to a couple of platforms to begin with. This will allow you more time to focus on [...]
Make Storytelling Part Of Your Strategy
People hate impersonal brand spam content that’s just there to hoard likes and comments. Stop chucking promo links in all your posts. Social storytelling doesn’t have a bunch of promo links and CTAs in them. [...]
Be Consistent & Focused
Think about where your audience is, and focus on the top one or two platforms where they spend their time. Consistency shows your audience that you’re active, and builds brand recognition over time.
Where Does Your Audience Live
Focus your efforts on where your audience is most present. There are some great tools around the web to find out some key demographics and psychographics about many major social media sites. Keep your eyes [...]
Make Your Content All About Your Audience
Focus on the viewer, and make content that is meaningful to them. You are not the “You” in YouTube, your face is not the “Face” of Facebook, nor are you even worth a gram to [...]
Focus On Building Relationships Over Self-Promotion
Social media marketing is about strengthening relationships with existing customers and reaching a new audience. Have restraint when it comes to selling; obey the 80/20 rule where only 20% of your posts are self-promotional. Any [...]
Engage With Your Audience Regularly
Social media is a powerful communication tool, but you have to put in the effort to utilize it to its fullest potential. Make sure you engage with customers on an ongoing basis. Put aside time [...]