“It’s really hard not to be distracted by the things you think you should be doing, or that you see other businesses doing, and focus in on what actually matters to your chosen business day [...]

Don’t neglect all those email addresses you’ve managed to capture through your networking!   Email marketing campaigns are an easy and affordable way to stay in touch with your audience, leads and customers.  Your email marketing [...]

Business cards give you a quick way to exchange information and they can lend some credibility and professionalism, too. You can meet potential clients, vendors, or even employees pretty much anywhere, so you want to [...]

“How, you ask, can you always be networking? I give to receive. With every interaction — online and offline — I look for opportunities to help others out, ranging from introductions to valuable connections to [...]

Think of all the examples of great service you’ve encountered. Free refills of coffee. Letting you use the toilet even if you’re not a customer. Extra milk and sugar if you need it.  An employee [...]

“It's easy to be very busy but not get anything done that you'll look back a year from now and say was worthwhile.” - Matt Mullenweg Let’s face it. A lot of what we do [...]

The #1 most important mindset to start with, underlying everything, before engaging in communication with a customer or client, is that your business is secure. Even if it’s not, you have to feel that it [...]

Delegating and outsourcing work is a vital part of any business’s success.  It’s common to feel like you can do everything on your own as an entrepreneur, but the reality is you simply can’t. According [...]

Many people make the mistake of generalizing their audience too much or simply guessing who it might be and then churning out content that they hope will resonate with the masses. Marketing experts will tell [...]

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. And honestly, who doesn't love a [...]