Choose Your Email Address Carefully
tip from Victor Clarke
“You should do everything possible to ensure your prospect’s experience with your company is a positive one. Do this by making your marketing personal. Personal means that emails come from real people in your company, not just the “info” email address. It can also mean they are connected on social media to people in your company, not just following the company page.
Most importantly it means your help-based marketing content really addresses their needs and it’s delivered in a timely manner. This shows your business puts the prospect’s interests ahead of its own.”