Crafting A Content Strategy

tips from Gary Vee

Mastering content strategy, creation, and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand.

My content strategy is predicated on a “reverse pyramid” model. 
It starts with a piece of “pillar content.” With my personal brand, it takes the form of a daily vlog, keynote, Q&A show, or another video that I do. 

Since I start from video, my team is able to re-purpose that one piece of content into dozens of smaller pieces of content, contextual to the platforms that we distribute them to. 

This could take many different forms – for example, if you’re not comfortable on video, you could record a podcast. You might even film yourself recording the podcast so you could have a video out of it as well. And from that video or audio clip, you can create content for Instagram, Twitter, Facebook, LinkedIn, and more.

See How Gary Does It

By |2019-02-18T22:25:53+00:00February 23rd, 2019|Daily Dose of Marketing Awesomeness|