Crafting A Content Strategy
tips from Gary Vee
Mastering content strategy, creation, and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand.
My content strategy is predicated on a “reverse pyramid” model.
It starts with a piece of “pillar content.” With my personal brand, it takes the form of a daily vlog, keynote, Q&A show, or another video that I do.
Since I start from video, my team is able to re-purpose that one piece of content into dozens of smaller pieces of content, contextual to the platforms that we distribute them to.
This could take many different forms – for example, if you’re not comfortable on video, you could record a podcast. You might even film yourself recording the podcast so you could have a video out of it as well. And from that video or audio clip, you can create content for Instagram, Twitter, Facebook, LinkedIn, and more.