One great tool for marketing real estate is to create a lead generation page. To advanced marketers, this is called a squeeze page. Why a squeeze page? Because you’re trying to squeeze an email address out of visitors who might incline not to provide it to you. This will help you with your email marketing efforts down the road.
So, what’s a good lead generation tool? You can build a home appraisal tool or some other tool to assist in the real estate process. When the form is completed, you can simply ask to email the results to the user. Any type of real estate tool that would be helpful to prospective buyers or sellers would work here, along with sendable results after the user completes the form.