“Nothing has driven more customers and revenue to our business than our company blog. The biggest mistake I see when small businesses create content is they try and sell instead of help. You should write content that actually adds value to your readers. Don’t worry about giving away any secrets you may think you have — just focus on helping your audience. Every time you write something before publishing it, just read it and ask yourself, “Is this helpful?” Another mistake I see businesses make when they start creating content is they set unrealistic goals and give up too early. Inbound marketing is a long-term commitment with a huge payoff.” CEO of SLC BookkeepingMatt Roberge

By |2021-02-02T16:50:16+00:00January 25th, 2021|Daily Dose of Marketing Awesomeness|