Create Winning Social Media Campaigns
marketing tips from founder of Startup Professionals Inc., Martin Zwilling
Social media can be an invaluable tool when it comes to connecting with customers and making sales. But you first need to create a plan that will allow your campaigns to succeed. Startup Professionals Musings founder Martin Zwilling, has a lot to say on the subject…
“Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches.
Ric Dragon, an expert in online marketing, in his classic book. ” Social Marketology,” outlined the best set of steps I have seen so far for this