Curate Longform, Evergreen Content For SEO
content advice from Miles Anthony Smith
Miles has a 3-step process in place that, admittedly, requires a bit of strategy and resources upfront to put into place, but can create a traffic stream unmatched by any paid traffic sources. He lists them out here…
1. Keyword Research
to identify keywords that meet four criteria:
– Broad enough topics that have strong search volume for significant traffic.
– Aren’t too competitive relative to your site’s domain authority.
– Have a “content” focused search intent of the Google user, not a “product”.
– Are evergreen topics that warrant writing an in-depth article
2. Content Research
Create a “top 10 articles” ranking on page one for your targeted primary keywords and curate the main elements into a “master” or “best of” post.
3. Influencer Outreach
Reach out to influencers in your industry asking them for quality backlinks to your article based on that they may have linked on a similar one before, or are sending out content like it on their own channels.