Design Effective Conversion Funnels
insights from Growth Marketing Specialist, Tim Jernigan
One way is to design your funnels around the awareness, education, evaluation and retention framework. The top of a conversion funnel should focus on your market’s biggest problems and drive them to educational resources positioning you as an industry expert. This gives you an advantage when your prospect reaches the next stage of the decision-making process, evaluating the right solution to buy. Retaining your customers successfully involves a mixture of enabling them with the right training material and providing top-notch customer service. If you’re missing any of those elements, you might notice leaks in your funnel.