Do A/B Split Testing
advice from Brianna Bell
“My favorite email marketing tip is A/B testing. No matter how many best practices you read, there’s no solution better than responding to how your customers respond to you.
The best method I’ve discovered is to find 3 different subject line types. They can be promotional, intriguing, specific, vague, but it’s important that the 3 are different approaches to connecting with customers.
Once you’ve defined your subject line types, begin to apply the best practices to that email type. Allow enough time to collect your data and analyze the performance. This lets you truly serve the best content to your subscribers rather than guessing if those best practice alone are working for you.”