Do Your Homework

smart thinking from Molly McKinley

When it comes to public relations,
do your homework. 

Before you reach out to an editor or journalist to pitch your story, research what they have previously written about to better understand their voice. When we take the time to be thoughtful and provide value, you’ll earn their respect and time.

By |2019-02-04T19:50:58+00:00December 6th, 2018|Daily Dose of Marketing Awesomeness|