Don’t Forget To Add Real Value
a tip from Whitney Blankenship
“No matter why you’re sending your customers an email, your purpose should be crystal clear: to add real value.
With all the email marketing automation that exists today, it can be easy to get wrapped up in what you can do as opposed to what you should do. The reason you contact your customers doesn’t matter, the purpose should always be to improve your customer’s life in some way with added value. This might be by reminding a customer of a product they left in their cart, a lead magnet they signed up for, or a warm welcome with instructions on what to do next.
By making sure that your message is always relevant and adds real value to your customer, not only will you enjoy higher open and click-through rates, you’ll enjoy a better relationship with your customer. At the end of the day, that’s all that really matters.
So before you hit send on that next campaign, ask yourself: “How does this message add value?”