You hear blogs exploding with Facebook traffic or Google traffic. But do you know what happens when those sites change their algorithms?
Your traffic drops. It’s just a question of when, so expect it. The key to surviving a traffic drop, is to not rely on only one traffic channel.
Before you write your first post, think about which channels you are going to leverage for traffic generation. You need to have an omnichannel approach in which you are leveraging all of the feasible channels out there that work for your niche.