“Do you or your team spend hours brainstorming what you think customers want based on past behavioral data? Stop wasting your time. Ask for input straight from the source. From that point forward, use on-hand information to corroborate your findings. You’ll be more likely to make smart marketing decisions if you base each move on what you learn from social media comments or a research survey.
If you’ve never reached out to prospects or customers before, keep a few tips in mind. First, think pithy and succinct when developing surveys. Next, develop open-ended questions when possible to encourage commentary. Finally, give participants an opportunity to add feedback beyond the questionnaire. Still not happy with the information you glean? Pick up the phone to call some fans directly. They’ll give you the lowdown on how much personalization you can get away with before entering uncomfortable territory.” – Thought Leader, Tiffany Delmore