Don’t neglect all those email addresses you’ve managed to capture through your networking!
Email marketing campaigns are an easy and affordable way to stay in touch with your audience, leads and customers. Your email marketing can help to nurture relationships with customers both immediately and over time, and solutions like eMerge are affordable for small businesses to use with campaigns, templates and content focused on the real estate community.
Start small with a few emails a month, or set up triggered autoresponder campaigns like the following:
– A welcome email series that thanks potential buyers for contacting you about a listing
– Special occasion emails around holidays, birthdays, or the anniversary of a home purchase
– A monthly email newsletter filled with great articles, local events & other helpful information