Everything Is A Remix
advice from Chase Jarvis
Amplify your strengths rather than fix your weaknesses.
Chase Jarvis, CEO of CreativeLive and one of the most commercially successful photographers in the world, discussing his thoughts on how to stand out…
“Everything is a remix, but what is your version of the remix? Say I have a relationship with a bunch of celebrities, so I might be able to get a photograph of them that no one else could because they were on my couch playing Playstation. The point is thinking about, ‘What is the unique mojo that I bring, and how can I try and amplify that?” Amplify your strengths rather than fix your weaknesses.
If you’re not the best person at capturing something visually, but you’re a good storyteller, you have your visual art, then you have an incredible narrative to go with it. When you go into art galleries – and I don’t have the budget for it, but I’m a classical-type guy – you’ll see stuff on the wall for $10 million, and you can’t figure out what it is. You read the plaque next to it and you’re like, ‘That’s a damn good story. I see how they’re selling these things.”