Find & Communicate Your Unique Purpose
insights from Daniel Martin
“Everyone has role models. At some point, each of us has felt compelled to be more like them. After all, if we copy what they’ve done to achieve success, we’ll be successful, too, right?
Unfortunately, that’s not how it works when it comes to building a solid online following. As prolific podcaster John Lee Dumas says, “People aren’t interested in following imitations. They want your unique voice, not an interpretation of someone you admire.”
If you’re setting yourself up as a replica of another person, your audience will lose interest, move on and follow the real thing. That’s why it’s important to spend time finding and developing your purpose. Then, focus on communicating it relentlessly with your unique voice.”