Find Good Mentors
lessons from the mind of Steve Jobs
Jobs may have been a genius, but he was also smart enough to find people he could learn from. One of his first tutors was Regis McKenna, a legendary Silicon Valley marketer. Jobs sought him out even while Apple was still just a two-man operation in a garage. McKenna helped Jobs bring on Mike Markkula as Apple’s first angel investor and marketing guru. Markkula was an engineer by training but had worked in marketing at Intel. He joined Apple as an employee (for a time he was CEO) and created a set of founding marketing principles to which Apple still adheres today, 35 years later. Later, Jobs befriended advertising expert Lee Clow of TBWA\Chiat\Day, who created Apple’s famous 1984 commercial and “Think Different” campaign. Clow became a lifelong advisor and friend to Jobs.
No matter how good you are, learn how to spot people who know more than you do, and then listen to them.