Find Your Influencers
advice from Neil Patel
A recent study found user-generated content is 50% more trusted than traditional media, especially online. If you understand how to leverage influencer marketing, you’ll gain a lot of traction for your business.
Reaching influencers requires that you get involved in your community. This is where you’ll find the most success, especially as a new brand. The easiest way to find local businesses is to find your local Chamber of Commerce.
Every business registers with the local chamber of commerce, and you can find a lot of influential people this way. So, don’t be afraid to attend local gatherings in your parks, museums, and other public meeting places.
The more you’re involved with your community, the more recognizable your name (and the brand you represent) will be. And while you’re getting involved and reaching influencers, you’ll also forge new business relationships.
It’s another important part of building
a successful content marketing strategy.