Focus On Branding Over Sales
advice from Gary Vee
“The best advice I can give anyone aspiring to build a well-known personal brand is to hold off on monetizing their audience for as long as possible. The longer you go without monetizing, the more economics you’ll build on the back end.
The reason why 15-year-olds love brands like Tommy Hilfiger or Fila today is because they built on brand. Not because they had a sales funnel. It’s the same reason why Spiderman, Aquaman, and Wonder Woman do so well at the Box Office.
The only caveat here is that you need enough sales to not go out of business.
But build as much brand as you can.”