Focus On The Right Prospects
brand advice from author, Jessica Greene
When prospecting, focus on the types of clients that mimic your best clients, do quality research ahead of time to find prospects that are most like your best clients, and then do outreach.
What do you need to know
about a prospect before reaching out?
Know who you’re targeting in detail. Know their needs, their businesses, their goals, and how your product/service will help them with their challenges.
Conduct as much research as possible on the prospect beforehand in order to have a thorough understanding of that person. Use social networks and search on Google so you’ll know what to say – and what not to say – when trying to connect with the prospect.